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<p>Why healthcare and beyond <em>choose</em> Verato MDM Cloud™</p>

Why healthcare and beyond choose Verato MDM Cloud™

Verato MDM Cloud™ differentiates on what healthcare, life sciences, and other regulated industry buyers need: accuracy, security, speed to value, and support. Every claim below links to a mechanism, certification, or rating you can check yourself.

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<p>Why healthcare and beyond <em>choose</em> Verato MDM Cloud™</p>

Trusted by organizations nationwide

Healthcare, life sciences, and public sector organizations trust Verato MDM Cloud™ to know who’s who — and to put that identity intelligence to work across every system, every time.
Healthix, a customer of Verato MDM Cloud.
UofL Health, a customer of Verato MDM Cloud.
Intermountain Health, a customer of Verato MDM Cloud.
Northwell Health, a customer of Verato MDM Cloud.
Opala, a customer of Verato MDM Cloud.
Manifest MedEx, a customer of Verato MDM Cloud.
Acadia Health System, a customer of Verato MDM Cloud.
Centene, a customer of Verato MDM Cloud.
Atlantic Health System, a customer of Verato MDM Cloud.
Banner Health, a customer of Verato MDM Cloud.
Contexture, a customer of Verato MDM Cloud.
Baylor Scott and White, a customer of Verato MDM Cloud.

Why choose Verato for
master data management

Match more identities with confidence

Verato Referential Matching®, our patented approach to referential matching, delivers 24% more accurate1 identity resolution than other MDM solutions — independently verified, so you can trust every match.

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Healthcare identity, already mastered

Customer populations representing more than 85% of the U.S. population2 flow through Verato, providing proven scale for high-volume, high-stakes identity use cases. Built first for healthcare’s fragmented and regulated data, Verato brings that expertise to organizations across highly regulated industries.

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Security built for regulated data

Verato has maintained HITRUST r2 certification since 2017 and is SOC 2 Type II attested and PCI certified — providing independently validated controls for organizations managing sensitive identity data.

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Go live fast, prove value faster

Cloud-native and pre-configured out of the box, Verato MDM Cloud™ delivers a median 92-day time to value4, with typical ROI in under four months.

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1Verato’s Referential Matching® was independently verified by the Regenstrief Institute (2022) to be 24% more accurate than competing MDM/EMPI matching approaches.

2Verato Carbon® curates 300M+ identities built over 30+ years, based on Verato’s internal platform data (as of June 2026).

3Verato MDM Cloud™ holds a 4.9/5.0 rating on Gartner Peer Insights® in the Master Data Management Solutions market (as of July 2026).

4Verato MDM Cloud™ delivers a median time to initial value of 92 days across the customer base, based on Verato’s internal implementation data (as of January 2026).

See the difference identity-first master data management makes

Book a live demo and watch Verato resolve, secure, and enrich your hardest identity records in real time, using your own data, not a script.

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